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Sofia The Label

Sofia The Label is an Australian ready-to-wear fashion brand known for its architectural lines and feminine silhoueread morettes. Based in Melbourne, Sofia The Label was started in 2016 by designer Sophia Lenzo. Having studied Fashion & Textile Design while at University in Western Australia, she created a signature style for her work that incorporated a strong aesthetic and attention to fabrication techniques. The result is soft, flirty, and fashion-forward style that echoes her European heritage and is a nod to the lively women she designs for. With each piece, Sofia The Label encourages an expression of individuality and style that has already made it a stand-out a choice for the fashion set and socialites around the globe.
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Sofia the Label
Evie Midi Dress - Enchanted Floral
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Rent for $90
Retail $640
Sizes:

Embrace your feminine side with the Evie Midi Dress in Enchanted Floral from Sofia the Label, the perfect choice for summer or spring occasions.

Crafted from a luxurious linen-blend fabrication, this midi features an A-line silhouette, v-neckline and dainty straps that flatter the femme form. It's finished with self-covered buttons cascading down the front and an invisible zip for a polished finish. 

Turn heads at weddings, garden parties, special occasions and formal soirees in this memorable dress. 

RRP $640

 

Size 10 

Sofia The Label
Delilah Cut Out Midi Dress - Sky Blue Floral
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Rent for $90
Retail $525
Sizes:

RRP $525


Designer - Sofia The Label

The Delilah Cut Out Midi Dress is your new favourite midi in gorgeous sky blue floral. Cut in an A-line midi length with a sweetheart neckline and panelled stitching, it's perfect for brunch with the girls and summer weddings.

* Adjustable straps

* Elasticated back

* Panelled top

* Fully lined

Size 12 - Recommended for sizes 10 and 12


Sofia the Label
Mimi Midi
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Rent for $79
Retail $520
Sizes:

The Mimi cut out dress is in Sofia’s custom print. Featuring a sculptured panelled bodice and A line skirt. This dress fits true to size.

  • 100% Ramie
  • 100% cotton lining
  • Elasticated back detail
  • Hook & eye closure top
  • Invisible zip
  • Adjustable tie straps
  • Fully lined

 Size 12/L

 RRP: $520

Sofia The Label
Mimi Cut out Mini Dress in Pink Peach Floral
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Rent for $45
Retail $420
Sizes:

Description

A super fun piece by Sofia. It features a sculpted panelled bodice, tie details & cute flared mini skirt. 

Details 

True fit. Mini suiting shorter/average height best. Light wear.

RRP: $420.00

Size on Tag: 6

Recommended size: 6

Sofia The Label
Capri Long Sleeve Mini Dress in Floral
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Rent for $65
Retail $480
Sizes:

Description

A beautiful mini by Sofia. The Capri mini features long Blouson sleeves with elasticated cuffs, low V neckline, button closure & cute flared skirt. 

Details 

Could fit down a size. No stretch. 

RRP: $480.00

Size on Tag: 12

Recommended size: 12

Sofia The Label
Bella Top
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Rent for $40
Retail $220
Sizes:
A stunning top perfect paired with a skirt or pants. Features a tie-up back as well as balloon sleeves. Cotton/silk blend making it very lightweight. Suggested to size up if larger chested RRP: $220 Size on tag: 12 Recommended size: 10-12 Please select the date you are WEARING the garment as your return date will be based on this. Your garment will arrive at least one day before your event, usually more.
Sofia The Label
Radiate Strapless Frill Mini
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Rent for $80
Retail $530
Sizes:

Gold metallic lace over a nude lining featuring a fitted bodice and frill around the hem. Curved strapless neckline for a flattering look the dress being longer in the back than the front. Length of dress 61cm from back.

RRP: $530

Size on tag: 12

Recommended size: Large 10-12

 Please select the date you are WEARING the garment as your return date will be based off this. Your garment will arrive at least one day before your event, usually more.
Sofia The Label
Golden Hour Dress
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Rent for $80
Retail $850
Sizes:
A gold metallic lace over a nude lining featuring gold tie up shoulder straps. Such a pretty party dress which is so stunning on. Mini dress style 55cm in length. RRP: $850

Size on tag: 8

Recommended size: large 6 -10

 Please select the date you are WEARING the garment as your return date will be based off this. Your garment will arrive at least one day before your event, usually more.
Sofia the Label
Moda Mini
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Rent for $39
Retail $0
Sizes:

The Moda Mini is a perfect fit for your next event. Featuring Sofia the labels signature fabric. This mini has an adjustable back, halter straps and side drawstring for adjustable bust coverage. The model is 167cm wearing the size 6.

  • 100% Ramie 
  • 100% Cotton lining 
  • Halter neck 
  • Draw string bodice 
  • Tie up back 
  • A-line skirt 

RRP: 385

Size 8 

Sofia the Label
Delilah Cut Out Midi Dress - Sky Blue Floral
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Rent for $80
Retail $560
Sizes:

The Delilah Cut Out Midi Dress in the stunning Sky Blue Floral Print is cut in an A-line midi length with a sweetheart neckline and paneled stitching. Finished with waist cut-outs for an elongated silhouette. 

Features 

• Fully Lined 

• Silver Hardware 

• Adjustable Straps 

• Paneled Bodice 

 

RRP: $560

 

Size 12 

Sofia The Label
Eden Dress White
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Rent for $40
Retail $500
Sizes:

The Eden dress is Inspired by Sofia The Labels best selling Florence Dress. The Eden Dress is slightly more understated with the classic neckline and shoestring straps. The Before Midnight Team love the classic lines of this dress and soft chiffon drape.

The Eden Dress is for those that love to look classic, feminine while still standing out amongst the crowd. The exposed boning on the outer panels of the bodice is highlighted to create a corset silhouette and flattering illusions of a smaller back and waist.

Details:

  • Polyester
  • Fully lined
  • Elastic straps
  • Invisible zip
  • Boned bodice

Sizing:

We stock this dress in a size 10. We recommend this dress to be true to size. If you need help with sizing please get in touch with us.

Condition/RRP:

$500

Expected rental condition no significant flaws

Sofia The Label
Alaska Lace Mini Dress
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Rent for $40
Retail $400
Sizes:

Cut in Sofia The Labels signature shape, the Alaska Mini Dresses brocade lace and layers of organza make it the perfect little black mini for any special occasion. This mini is perfect for cocktails with the girls, birthday celebrations, weddings and so much more.

Details:

  • Bodice with sculpted boning for support
  • Multi-layered frills
  • Tie up straps
  • Elasticated cuffs
  • Fully lined

Sizing:

We stock this mini in a size 6 (XS) we recommend this mini to be true to size, however if you are in between sizes we recommend that you size up. Any queries regarding sizing can be emailed to us at info@beforemidnightrentals.co.nz.

Condition/RRP:

$400

Expected rental condition no significant flaws 

 

 

Sofia The Label
Dolce Dress
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Rent for $40
Retail $590
Sizes:

The Alluring Dolce Dress fits and felt just as amazing as it looks. Made from stretch cotton in Sofia's signature pink and floral print, the dress is panelled and pleated to support and highlight your curves. Finished with soft frills throughout, the cross over skirt design and mid-thigh length creates a stunning feminine silhouette. This is the most perfect mini for garden party events, birthday brunches and so much more.

Details:

  • Puff sleeves
  • Invisible zip
  • Mini length
  • Cross over skirt
  • Stretch cotton fabric
  • Elasticated shoulder sleeve

Sizing:

We stock this mini in a size 8 and recommend it to be true to size. This mini will comfortably fit an 8-10.

Condition/RRP:

$590

Expected rental condition no significant flaws

 

Sofia The Label
Moda Cut Out Mini Dress
Item Photo
Rent for $50
Retail $385
Sizes:

The Moda Cut Out Mini Dress is a stunning floral mini from Sofia The Label. This mini features a label exclusive sky blue floral print with a customisable fit due to the tie up back, adjustable halter straps and side drawstring for adjustable bust coverage. 

Details:

  • Fully lined
  • A-line skirt
  • Waist wrap/tie
  • Tie up back
  • Drawstring bodice for adjustable bust coverage
  • Halter style

Sizing:

We stock this mini in a size 8/S. We recommend this dress to be true to size fitting an 8-10 due to the adjustable fit. The model in both photos is wearing a size 6/XS.

Condition/RRP:

$385

Very Good - Please view our condition rankings here: https://beforemidnightrentals.co.nz/pages/rental-condition-rankings

Sometimes minor fake tan marks can cling to the inside of this fabric cannot be seen from the outside, and usually they fully wash out before the next rental. 

Sofia the Label
Aerin Open Back Tie Mini Dress in Baby Pink
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Rent for $50
Retail $0
Sizes:

Sofia the Label Aerin Open Back Tie Mini Dress in Baby Pink is crafted from a soft ramie fabrication, this mini dress features a fitted bodice with a square neckline, a pleated skirt with soft volume and a tie up open back.


The dreamy Aerin open back tie mini dress in baby pink features a square neckline, shaped bodice, puff sleeves, pleated skirt and tie-up open back. Adored for the sweet puff sleeves, we love this playful mini dress for birthday celebrations, date nights and long lunches in the sun. Fabric: Main: 100% Ramie Lining: 100% Cotton

 

Size 12

Sofia The Label
Luna Mini
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Rent for $50
Retail $0
Sizes:

Turn heads in the effortlessly romantic Luna Mini. This dreamy silhouette features a flattering square neckline and delicate mini-layered frill sleeves that add a touch of playful charm. The pleated bodice creates texture and structure, hugging in all the right places for a feminine fit. Finished with a whimsical spot trim on the hemline, the Luna Mini is your go-to for sun-drenched days or balmy nights out. Style it up with heels or keep it casual with sandals — either way, you'll be glowing.

Sofia the Label
Delilah Midi
Item Photo
Rent for $99
Retail $520
Sizes:

The Delilah Cut Out Midi Dress in our label-exclusive Sky Blue Floral print is cut in an A-line midi length with a sweetheart neckline and panelled stitching. Finished with waist cutouts for an elongated silhouette.

 

    • 100% Ramie
    • 100% Cotton Lining (
  • Fully Lined)
  • Sweetheart Neckline
  • Panelled Bodice
  • A-line Skirt
  • Elasticated Back
  • Adjustable Straps

Size 10/M (If in-between sizes or a larger cup size we suggest sizing up)

Discoloured under arms and below one strap but doesn’t affect wearing the dress as you can’t see this

RRP: $520

Sofia The Label
Palermo Dress
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Rent for $80
Retail $420
Sizes:
This sheer dress comes with a white slip dress that can be worn underneath or could also be worn with a two-piece underneath. Features long lace sleeves and a button-up front, perfect for races, formal dinners, or a date night.  *Note slip for underneath has fake tan stains around the arms not noticeable when on* RRP: $420 AUD
Size on tag: 6 Recommended size: 6 - small 8 Please select the date you are WEARING the garment as your return date will be based on this. Your garment will arrive at least one day before your event, usually more.
Sofia The Label
Florence Mini
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Rent for $80
Retail $600
Sizes:
A stunning mini dress featuring complete boning through bodice and elasticated sleeves which can be worn on or off the shoulders. This is the new version so while still mini in length the skirt is longer, still recommended to size up to our next size for extra length.  RRP: $600

Recommended size

Size 8 on tag: recommended large 6 - small 10 

Size 10 on tag: recommended large 8 - small 12

RRP: $600 AUD
Please select the date you are WEARING the garment as your return date will be based on this. We aim for garments to arrive at least one day before your event, USUALLY more
Sofia The Label
Mina Off Shoulder Gathered Mini Dress
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Rent for $40
Retail $420
Sizes:

The Mina Off Shoulder Gathered Mini Dress in Royal Blue from Sofia The Label features statement making blouson sleeves, an elasticated off shoulder neckline and gathering throughout!

Details:

  • Fully lined
  • Invisible zip on side seam
  • Gathering throughout
  • Blouson sleeves

Sizing:

We stock this mini in a size 10/M. This dress is super stretchy and the zip doesn’t need to be used to get into the dress. Because of this we recommend the best fit to be a larger 8 to large 12.

Condition/RRP:

$420

Good - Please view our condition rankings here: https://beforemidnightrentals.co.nz/pages/rental-condition-rankings

Small white mark on the bottom front of the dress, not noticeable unless looking closely. 

Tip: Swipe left/right on photos to see more angles