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Sir The Label

With an emphasis on wardrobe staples, Sir The Label designs are anything but basic. This Australian brand has conquread moreered the international market by reimagining ordinary pieces and elevating them with feminine and modern lines. Founded in 2015 by Sophie Coote and Nikkie Campbell, Sir the Label has been able to capture that distinctive Australian laid-back style while incorporating irresistible design elements. The result are pieces that exude confidence, ease, and versatility. Georgia Fowler, Elle Ferguson, and Nadia Fairfax are among the brand's "Sir Girls" - that is, fans and frequent wearers of Sir the Label.
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Sir The Label
Thames Splice Split Midi
Item Photo
Rent for $107
Retail $0
Sizes:

A dress that speaks for itself. The Thames Midi Dress by Sir The Label is a statement of effortless sophistication. Designed with a striking contrast splice detail, this dress plays with modern asymmetry while maintaining a timeless silhouette. Crafted from a lightweight silk blend, the Thames Midi drapes beautifully over the body, featuring a fitted bodice with delicate spaghetti straps and a flowing midi-length skirt that moves with you. The elegant cut and contemporary colour-blocking make it perfect for cocktail events, weddings, or elevated evenings out. Details:

  • Asymmetric contrast panel design
  • Lightweight silk-blend fabrication
  • Midi-length with a flowy, effortless drape
  • Spaghetti straps with a fitted bodice
  • Invisible zip closure at the side

Size & Fit:

  • Size 10 (True to size)
  • Recommended Fit 8,10
  • Designed for a slim fit through the bodice, relaxed through the skirt
  • The model wears size 8 for reference
  • Please refer to the size guide for the best fit

RRP:

  • $520

Condition:

  • Expected rental condition, no notable flaws
  • Due to the fabric's delicate nature, this garment is prone to pulls. Please take extra care and avoid wearing jewelry or bags that could snag the material.
Sir The Label
Giacomo Gathered Gown Black
Item Photo
Rent for $129
Retail $720
Sizes:

Understated elegance with a twist, this form fitting gown by Sir features an open back detail and flattering structured gathering.  Style with a sleek bun and bold lip for a timeless look perfect for any special event.      

  • Asymmetric neckline
  • Fitted silhouette
  • Split hem 
  • Invisible back zip

Recommended sizing

12-14, 14

 

RRP $720 AUD

Sir The Label
The Label Sandrine Tailored Mini Dress - Chocolate
Item Photo
Rent for $79
Retail $689
Sizes:

Label: SIR The Label
RRP: $689
Size on tag: 2 (10)
Recommended size: 8- small 10 (small fit)

Garment details:

Off shoulder
Internal corset for structure
Shaped neckline
Button closure
Welt pockets
Structured bodice
Long sleeve
A midweight soft Italian suiting fabric that holds shape
No stretch

Please book the exact date you want this garment to arrive - we aim to have it to you at least one working day before your event. Our standard rental period is 4 days, including the delivery day and returns day; 4 days covers a typical weekend rental period, but 8 days is available for renters who want to keep the garment longer.

[Please note that some images have been shot in direct sunlight and or edited. Some colours may differ. Not all photos are our own.]

Photo credit @lendthetrends @sirthelabel

Sir The Label
Azul Balconette Gown
Item Photo
Rent for $80
Retail $850
Sizes:

The Azul Balconette Gown in cobalt blue is a feminine and modern dress, ideal for any special occasion. It features ruched straps, a bustier, back split and tucks through the body for a tailored look. Crafted from an Italian cotton fabrication offering ruching through the waist to ensure a flattering fit.

Details:

  • Ruched straps
  • Back split
  • Ruched waist
  • Invisible zipper at back
  • Bra cup detail
  • Minimal stretch
  • Fitted style
  • Fully lined

Sizing & Fit:

We stock this in a size 8/S (Sir size 1). It fits small best fit to avoid damage is a size 6 or very small 8. No stretch.

Condition/RRP:

$850 - Take extra care when wearing this garment.

Very Good - Please view our condition rankings here: https://beforemidnightrentals.co.nz/pages/rental-condition-rankings

 

 

Sir The Label
Sandrine Tailored Mini Dress Limone
Item Photo
Rent for $95
Retail $0
Sizes:

The Sandrine Tailored Mini Dress is a modern dress, crafted from a premium Italian suiting fabric. Inspired by the shape of a blazer, this style offers an off-shoulder fit with a single breasted design, punctuated waist, and front welt pockets. Featuring an internal corset to provide a structured look, pair your dress hire with heels for your next occasion.

Please note this dress is smaller fitting so we recommend sizing up if you're in between sizes. Best fit size 6-8

We also stock this in the Chocolate colourway

Sir The Label
Azul Balconette Gown in Cobalt
Item Photo
Rent for $75
Retail $0
Sizes:

Embody timeless sophistication with the Azul Balconette Gown in Cobalt from Sir. Crafted with ruched straps, bra cup detail, tucks through the body, an invisible zipper at the back, and a back split, this luxuriously-designed gown offers a touch of chic elegance. This dress is the perfect choice for wedding guests, bridesmaids, and special occasions alike.

Please note, the size 8 best fits a size 6-8 and the size 10 best fits a size 8-10. Due to the nature of the fabric the dress creases easily in transit. The colour has slightly faded compared to the model images.  There are a few slight marks on these dresses. Please only book if you're okay with this.

Sir the Label
Celia Cross Back Gown.
Item Photo
Rent for $85
Retail $490
Sizes:

Description

Introducing the Celia Gown in the stunning Marguerite print by Sir the Label. Cut with a high neckline and sleeveless silhouette, the Celia Cross Back Gown is crafted from a signature cotton silk blend with a rayon lining. It is fitted through the bust and waist & features an elasticated under-bust and waist channels, elasticated cross back straps, self-tie bow across the exposed lower back & straight midi skirt.

Details 

True fit. Could fit up a half size. Some light wear.

RRP: $490.00

Size on Tag: 6

Recommended size: 6

Sir the Label
Franc Frill Midi Dress in White.
Item Photo
Rent for $75
Retail $480
Sizes:

Description

This is a gorgeous white cut out dress in lightweight cotton/silk by Sir the Label. The Franc Frill Midi features cutouts through waist that are accentuated by delicate ruffles that carry through from shoulder. The open back is secured with tie.

Details 

True fitting. Could fit down a half size. Light wear/marks but hard to see when on. 

RRP:$480.00

Size on Tag: 0 

Recommended size: 6

Sir the Label
Realisme Wrap Halter Mini Dress
Item Photo
Rent for $90
Retail $0
Sizes:

rrp $550

Sir The Label

The Realisme Wrap Halter Mini is a modern shape, crafted from a naturally sourced silk crepe in the Papier print, an abstract monochrome print exclusive to SIR. Featuring a draped silhouette with a wrapped waist and an open back detail.

- Halter neck
- Relaxed fit
- Open back
- Wrap front opening with tie
- Exclusive SIR. print
- Breathable lightweight silk crepe fabrication
- No stretch
- True to size, short mini

Abstract shapes form our Papier Print, cast across the lightweight silk.

Our model in first 2 photos is 167cm tall and a size 6

Size 6 - recommended for sizes 6 and small 8

Sir The Label
Jacques Mini Dress
Item Photo
Rent for $65
Retail $0
Sizes:

The Jacques Mini Dress in Chocolate is a fitted mini silhouette crafted from SIR. signature stretch mesh, layered for a more opaque look. It features a straight neckline with a halter strap and skirt overlay with an adjustable tie at the waist.

SIR The Label
Celia Open Back Mini
Item Photo
Rent for $69
Retail $406
Sizes:

This fun floral print from the latest SIR the Label is perfect for summer events!

Admired for its open back, feminine puff sleeves and self-tie back, we know all eyes will be on you! 

  • Features wide elasticated under-bust and waist
  • Secured at back with wide tie. 
  • Crafted in a silk cotton blend to create feminine silhouettes with voluminous sleeves and cut out.
  • SIR's exclusive Marguerite print.

Size 8/S L/12

Sir the label sizing:

  • 8: 1

RRP $406.00

Sir The Label
Maxe Strapless Mini Dress
Item Photo
Rent for $79
Retail $0
Sizes:

The Maxe Strapless Mini Dress in Black has us falling for sleek silhouettes with minimalistic charm. Crafted from a luxurious Italian suiting fabrication, this fitted and strapless mini dress has been designed to be worn fitted with internal boning and a structured cut. Flattering the form with the sleek hourglass silhouette, this panelled mini dress with contrast topstitch detailing is a timeless and contemporary LBD for you to style your way.

 We also stock this in the pistachio colourway

Sir The Label
Evalina Cut Out Midi
Item Photo
Rent for $85
Retail $0
Sizes:

The Evalina cut out dress, is a timeless black longline maxi with ivory contrast binding. Crafted from a compact knit, it features an asymmetrical neckline and waist cut out detail. Designed to skim the body and can be worn reversibly with a high or scoop neckline. This dress is perfect to rent evening events.

 Please note there may be some faint underarm marks due to a build up of fake tan on the white. This isn't noticable when on!

Sir The Label
Petit Palace Midi in Black
Item Photo
Rent for $69
Retail $0
Sizes:

Our Petit Palace Midi is a compact knit midi dress featuring a low scoop neckline and double keyhole detail at the front centre. With exaggerated sleeve length, this dress is one of our favourites to hire for winter occasions and fits true to size.

We also stock this dress in orange. Size 1 on label, best fits a size 8.

Sir The Label
Alberta A-Line Mini Dress in Light Pink
Item Photo
Rent for $70
Retail $0
Sizes:

Blushing with feminine charm, the Alberta A-Line Mini Dress is a must-have for your next special occasion. Designed from a soft cotton blend fabrication, this mini dress features a fitted bust and hips that gracefully flare into a structured A-line silhouette for an effortlessly flattering look. The chic square neckline, delicate panelling details, and removable shoulder straps offer versatile styling, allowing you to customize your look with ease. A hook-and-eye zip fastening at the side seam ensures a seamless fit, while the mini-length silhouette adds a playful yet sophisticated touch. Finished in a dreamy light pink hue, this dress embodies elegance and romance, making it the perfect choice for your next event. Rent the Alberta A-Line Mini Dress today and embrace timeless femininity.

Sir The Label
Evalita Column Dress
Item Photo
Rent for $90
Retail $0
Sizes:
The Evalita Column Dress in Pine Valley is a strapless silhouette, crafted from a linen fabric in the SIR exclusive print inspired by autumnal foliage with painterly leaves. It features a back split detail, panel lines and a shaped bust for a form-fitting look. Ideal for any occasion.

Strapless
Underwire at bust
Shaping through body for form fitting look
Invisible zipper at side
Double lined for structure
Split at centre back
Midi length
Print exclusive to SIR. 
Heavyweight natural fibre linen with luxurious hand feel
No stretch

Measurements: Bust 91.8cm, Under Bust 81cm, Waist 79.4cm

BEST FIT - 12 on tag would fit an 12.

Orders placed after 1pm for the same weekend will be sent the following day.



 

Sir The Label
Aries Cut Out Gown
Item Photo
Rent for $109
Retail $0
Sizes:

Colour: Navy
Fabric: 100% Silk

This beautiful piece by one of our favourites Sir The Label is perfect for your next special occasion or event. Featuring a slinky silhouette and front cut out, this piece is definitely a head turner. Pair with simple black heels and gold jewellery for the perfect look. Great for awards evenings, birthdays, cocktail parties or black tie events.

DETAILS:
- Front cut out
- Lace detailing throughout
- Cut on the bias
- Full length
- V cut back straps

Sir the Label
Cinta Knot Dress
Item Photo
Rent for $50
Retail $420
Sizes:

RRP 420

Now slightly more faded than photos

BRAND: Sir the Label

Knot & tie detail at shoulder and waist
Boat neckline
Asymmetrical design
Feature cut out at waist
Invisible zipper at underarm and back skirt
Midi length
High split on skirt
Print exclusive to SIR.
Bra friendly
Luxurious weighty natural linen that holds its shape, limiting creases
No stretch

Size on tag: 1 and 2

Recommended size for the 1: 8 - small 10

Recommended size for the 2: 10 - small 12

Model Tahlia wears the size 2 in the photos - she is a size 10, but also fits the size 1 too. Height 174cm


Sir The Label
Alexandre Knot Dress
Item Photo
Rent for $75
Retail $0
Sizes:

This sleeveless midi dress is crafted from luxurious, weighty natural linen in the exclusive Marguerite print, designed to hold its shape and minimise creasing. It features a round neckline and an asymmetrical silhouette with distinctive knotted tie details at the shoulder and waist, highlighting a flattering cut-out at the waist. The dress falls to a midi length and includes invisible zippers at the underarm and back of the skirt for a sleek finish. Designed to be bra-friendly, this signature SIR. piece showcases the brand’s commitment to elegant, natural fabrics and unique prints.

Sir The Label
Madelyn Strapless Dress in Ivory
Item Photo
Rent for $75
Retail $420
Sizes:

Description

Beautiful Sir the Label Maxi in ivory white linen.The Madelyn is a strapless maxi dress that can worn two ways. It features shirring through the bodice and waist cut out detail. 

Details 

Could fit up and down a half size. This is best on an average/taller height. 

RRP:$420.00

Size on Tag: 2

Recommended size: 10

Tip: Swipe left/right on photos to see more angles